 An international Marketing professional who has created and implemented innovative programme development strategies
...that generated strong business, brand and market share growth
...across US, European, Middle East and Japanese markets
...with Experian Ltd, Motorola, TTPCom Ltd, Eastman Kodak and Apple
- Turned around software delivery and enabled $100M sale to US operator
- Instigated new marketing strategy that resulted in successful company sale
- Launched new product category that generated $28M in first year
- Created marketing strategy that doubled divisional revenue in three years
- Invented precursor to Apple Stores and transformed distribution model for Apple UK
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- Hiis global experience made him adjust his marketing strategies according to the geography.
- He regularly executed an amazing balancing act between the desire to do the right thing, and the pressure to get the message out at the right time, clearly understanding the dual importance of both correctness and timing.
- He has sharp eye for details while keeping the big strategic picture in mind and maintaining relentless focus on quality and customer's needs. He is good decision maker, team player, and motivator.
- Peter is an excellent man-manager who takes time out to provide valuable counsel and advice to his team. He has a deep understanding of how large, multinational organisations operate and has the business skills that enables him to make sense of complex business issues.
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- Peter displayed incredible amounts of energy and adaptability. He is an 'out-of-the-box' strategist: an intelligent, fast and forward thinker who can manoeuvre himself deftly through changing situations whilst delivering pioneering solutions that deliver lasting, positive impact.
- Peter coached the team and led from the front, delivering incisive analysis and understanding of the issues which confronted them. He exhibited the superb problem solving skills required to resolve complex interactive problems. While I would claim it was brilliant casting on my behalf, in truth it was Peter's ability to come up a steep learning curve without breaking stride which prevailed- needless to say the product delivered.
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