Peter Davies Marketing

The challenge was to build share as a late comer to the region and deliver a credible positioning to the early adopters in the region. The cultural differences between the European markets and those in the region meant that virtually every part of the marketing mix had to be rethought.

Created the first marketing programs in the region, including recruiting PR agencies, localising materials, developing the business case for product localisation, implementing the first pan-Arab advertising campaign.

• Penetrated new markets for Motorola, altering product proposition to fit local conditions
• Sold the first $1M order in the region